powering beauty brands
Wake Up to Beauty is a manufacture with a focus on Anhydrous formulation. We are recognized by PETA & Leaping Bunny for absolutely no animal testing, and specialize in all natural ingredients and formulations.
Our product & formula libraries focus on Bath Bombs, Candles, Shower Bombs, Body scrubs, Bar Soaps, Bath Salts, Balms, Salves, Oils (Massage, Skin, hair and beard) and more
We source only the best, most pure ingredients from around the world. We manufacture, fill and assemble all under one roof and love being able to provide jobs in our community.
Anhydrous means “contains no water”. We love this way of manufacturing because it allows us to create products with no preservative system. This also allows brands to offer products with maximum efficacy, full concentration, and help their marketing story stay clear of synthetics and additives.
Preservatives are added into cosmetic products to prevent mold and bacteria from forming in water based formulas. Here’s a food example.. because everyone can relate, right?
You buy a beautiful flat of ripe raspberries. You take out your colander and give them a quick rinse. After eating your fair share, you stick them into a container and put it in the fridge. A few days later, you open that container back up to have a healthy snack and BOOM. Mold ridden raspberries. Water creates an environment to bacteria on fresh ingredients. While preservative systems serve a great purpose of keeping products safe for use, they are usually packed with chemicals.
Our Partners sell their brands (that we make) at all major retail destinations, such as Ulta, Sephora & Macy's.
Interesting in Private Label? You can reach us here.
Quality is in our DNA. Our Founder & Head of QA have built a library of stock, and custom high-quality formulations to be used by brands world wide. Our mission is to develop formulas that are simple, clean & effective.
Whether you are a small brand, start up or multi-national brand, we would love to work with you to bring your project to market